TyloCo approached us with a vision to modernise agriculture through accessible technology that empowers farmers of all sizes. The challenge was to create a cohesive brand identity and digital product experience that could communicate innovation, trust, and sustainability while remaining approachable and relevant to both emerging and established farmers. The project encompassed the complete design journey from brand strategy and identity development through user research, UX design, and the creation of a scalable digital product experience. The result was a unified ecosystem that positioned TyloCo as a forward-thinking agricultural technology company dedicated to transforming the future of farming.
Agricultural technology is often perceived as complex, expensive, and designed primarily for large-scale commercial operations. TyloCo needed to differentiate itself by communicating a more inclusive vision one where technology is accessible, affordable, and beneficial to farmers regardless of their size or resources.
The business was a start up and did not have a cohesive visual identity and digital experience capable of expressing its mission, building trust with users, and supporting future product growth. We needed to bridge the gap between traditional farming practices and modern technology while ensuring the brand felt approachable, professional, and scalable.
Primary Audience - Emerging and next-generation farmers (15–50 years) - Small to medium-sized farm owners - Agricultural managers and farm workers - Farmers seeking affordable technology solutions Secondary Audience - Agricultural students and educational institutions - Industry stakeholders and agricultural organisations - Future agricultural technology adopters Audience Needs - Simplicity and ease of use - Trustworthy information and insights - Affordable and scalable solutions - Technology that improves productivity and sustainability
01. Discovery & Research
The project began with stakeholder workshops and brand discovery sessions to understand TyloCo's mission, values, audience, and long-term vision.
Through research we identified several key themes:
These insights became the foundation for both the visual identity and product experience.
02. Brand Strategy
Using the research findings, I developed a strategic brand framework that defined:
The brand was positioned as innovative, empowering, and approachable bridging the gap between traditional agriculture and modern technology.
03. Visual Identity Design
I created a complete visual identity system including:
Every design decision was made to balance professionalism with accessibility while creating a scalable identity capable of supporting future product offerings.
04.UX Research & Product Design
Following the brand development phase, I shifted focus to the digital product experience.
This included:
The experience was designed around simplicity, clarity, and usability, ensuring farmers could access important information quickly and confidently.
05.Design System & Implementation
To ensure consistency across the product ecosystem, I developed a scalable design system that aligned the visual identity with the digital experience.
This created a seamless transition between the brand and product, supporting future growth and feature development.
The purpose of the project was to establish a strong foundation for TyloCo's growth and market positioning.
The brand needed to:
Ultimately, the goal was to make technology feel like an enabler rather than a barrier for farmers.
The project delivered a unified brand and digital experience that successfully positioned TyloCo as a modern agricultural technology company.
Deliverables:
Results:
The final solution transformed TyloCo from an idea into a recognisable agricultural technology brand with a clear vision, strong visual identity, and intuitive digital product experience.
Tylo Scott - Founder
NicoJan - Software Engineer
